Design Creativity Research: From the Individual to the Crowd
نویسنده
چکیده
Research in design creativity has focused on individual creativity and on creativity in a collaborative or organizational setting. Collective design and crowdsourcing creativity differ from individual and collaborative creative design by building on the foundations of social computing so thatindividuals are motivated to contribute voluntarily. Research that improves our understanding and support for this phenomena is a trajectory from existing creativity and design research methods and modelsthat study individuals and teams to studying crowds. Three directions for research in crowdsourcing creativity are: technology development, creative design processes, and evaluating creativity.
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